Technology and the development of radio.

            The development of technology was the greatest impact to radio.  Without the improvements on the technological front there would have been no government regulation, audience demand, or any real focus on the capabilities of radio.

            Technological change is evolution; it is the forward movement of accessibility and understanding.  Radio became the center of society’s attention and continues to captivate people today with facets that can fulfill the needs of the user.  The development of technology created opportunities for radio’s use and reach that left many in awe.  The progression of technology has the strong argument of being the driving force in the attention it had and continues to have.



http://www.google.com/imgres?imgurl=http://googling.phpmagazine.net/upload/2006/01/google-radio.png&imgrefurl=http://googling.phpmagazine.net/2006/01/google_buying_radio_advertisin.html&usg=__jq5hfANwxq0Amr4SvljSt5hQ_m4=&h=402&w=358&sz=70&hl=en&start=9&zoom=1&tbnid=keW4IuQRvmxyuM:&tbnh=124&tbnw=110&prev=/images%3Fq%3Dradio%26um%3D1%26hl%3Den%26sa%3DN%26tbs%3Disch:1&um=1&itbs=1

http://www.orbitcast.com/archives/xm-working-on-iphone-client-for-xm-radio-mobile.html

            The development of radio technology was such a great force that it captivated and enthralled the attention of society.  With the advancement of radio’s reach brought upon by Marconi, radio quickly became an intriguing device that caught not only the attention of the people but of the government, enough so that the government felt the need to regulate it for a time.  The people had strong ties to the programs on the radio that acted as a source of news, sports, entertainment, etc.  The radio to a family in the 1920’s was a form of escape as well as a tool that brought families together.  The important fact to remember is that without the developments not only of Marconi but those of Edwin Armstrong and FM radio, David Sarnoff and the development of commercial radio, network broadcasting and standardized programming, etc.

            Without the change in radio technology there would not have been the large amount of concern and want that ensued.  Many great minds sculpted radio into a tool used in a wide array of areas.  Radio is defined by technological change.

Media's effect on society

Does media create the mindset of the masses?   Does the media have the power to influence the behaviors of society?  Well, yes. The fact is that many messages are passed from the multiple facets of media to the minds of the people.  The media effect, which the Media Issue textbook defines as changes in knowledge, attitudes, or behaviors resulting from media exposure, creates a so-called blueprint of how people feel they should behave. 

http://www.peersunited.com/media-influencing-teenagers/

                In the screening that included the documentaries “Killing Us Softly” and “Tough Guise”, the concept of media effect is the topic of discussion.  In each of the films Jean Kilbourne and Jackson Katz describes the media’s effect on society’s beliefs.  In the first film “Killing Us Softly” Jean Kilbourne describes how the media’s portrayal of women through advertising has had a negative effect on women of all ages.  The images show unrealistic images of “beauty” as well as women acting submissive and inferior within the advertisements.  Kilbourne uses these examples to show how powerful, and possibly destructive, the media effect is on women of every age.   

The same message is being stressed to the aggressive behavior transferred to men through media in “Tough Guise”.   In the film, Jackson Katz speaks on the transference of a “tough guise” to males in society through the messages and images in the media.  Males asked in the film said that to be a man you had to be tough, strong, mean, etc.  This has led to males believing that behaving in an aggressive and violent way is acceptable because media suggests that is how society is.  This has translated into shocking statistics that show high levels of violent crimes committed by males.  Media is not the only factor that influences society but it has sure signs of heavy influence.

  

http://lib.bioinfo.pl/blid:1393

                Through the media effect of advertisements, television, films, and other media outlets has helped shape the attitudes of society.  “Killing Us Softly” and “Tough Guise” show many different examples of influential media that portray women being degraded and men being uncontrollable and violent.  The behavior of society is acting on a sensory level, where people absorb in the world around them and ultimately start to form beliefs based off this information, which could be an issue of concern if the documentaries are correct in there assumptions.

Framing in Media

Framing in media is commonplace. It does not matter what area of the media you look at, there will always be someone framing and manipulating what they want the masses to take out of it. The Big Bang Theory is a perfect example of how someone frames the stereotype of how “geeks” or “nerds” are perceived.

Media is manipulated to convey the messages or intentions of those in charge. Naturally framing is a key tool of a so called gate-keeper so, they can set up a situation in a way they want people to see it. By framing it sets up a barrier to the opposition of these gate-keepers and allows for the set up of a context in which framers believe or how they think society as a whole thinks.

http://www.impawards.com/tv/big_bang_theory.html

In The Big Bang Theory the writers play with the stereotype of how the genius minds or for lack of a better term “nerds” act. The show portrays the sci-fi adoring, comic book loving, and socially awkward attributes that society has tied to being well, ridiculously smart. The characters in the show have been framed in this way, now by no means is this how all people with a high level of intelligence act; there are a number of people who enjoy sci-fi, comic books, and that are socially awkward that have average to below average IQ’s but that is not what the people are intended to see. That is how it is, one could also bring up the stereotype attributed to the character Penny, and she is seen as a ditsy blonde girl who has aspirations to be an actress and has a wild night life. These stereotypes are all a part of the framing of the heads of the show; it is not reality but a perceived reality.

Framing is a tool used to portray the perceptions of those in charge. The Big Bang Theory is a perfect example of the stereotypes of the characteristics of the highly intelligent and the stereotype of the cute blonde girl. Maybe it is because of the blatant use of these stereotypes that make this show as funny and popular as it is, but the point is that framing is used and keeps the stereotypes perpetuating.

http://www.youtube.com/watch?v=mpRkj6SwhvI&feature=channel